SIGNOS EM ROTAÇÃO: UMA LEITURA INTERSEMIÓTICA DA OBRA DE ADRIANA VAREJÃO

Abstract

With the arrival of Cultural Studies, many opportunities were opened to explore previously elitized spaces, such as academia, art, and culture itself. Minorities are now gaining visibility, producing, and consuming products that were previously restricted. With this, various minority classes, such as women, can show and develop their academic, artistic, and cultural works, crossing canonical borders and enabling discourses from the most varied social spheres. For this research, we focused our analysis on the theory of Intersemiotic Translation, in which one materiality converts into another, in our case, transposing the plastic arts to the text, using a study based on signs and their symbologies. The research verifies through signs, in the works of Adriana Varejão, themes related to women, with the main focus to answer the question: How do these works give visibility to women, and also, how do they break concepts rooted in our society, such as patriarchalism, and gender inequality? We found that through an intersemiotic analysis, it is possible to raise important points related to political, historical, and cultural factors to be able to answer this hypothesis. Initially, we used three works from the series Pratos: Sereias Bêbadas (2009), Mucura (2023), Ama Divers (2011), Pérola Imperfeita (2009), Mãe d’Água (2009), and Mestiça (2012) and we found that through the image, Adriana Varejão answers our questions and makes us rethink patterns and social paradigms. Therefore, our research uses the methodology of literature review and has as theoretical support, as already said, the theory of Intersemiotic Translation, with Plaza (2003), Jakobson's Theory of Language (2003), Media, with Elleström (2017), Intermidiality, with Clüver (2011), Myths with Eliade (1957; 1972; 1992; 2000), Armstrong (2005) and Durand (2003), Representation with Hall (2016), Art and Hermeneutics with Cauquelin (2005), Female Body of Arts with Loponte (2002) and dealing with Symbols Jean Chevalier and Alain Gheerbrant (2015), among others.