PROCESSO DE INOVAÇÃO EM CONDOMÍNIOS RESIDENCIAIS: BARREIRAS E FACILITADORES NA IMPLANTAÇÃO DE NOVAS TECNOLOGIAS

Abstract

This study investigates the factors that facilitate or hinder the implementation of innovations in residential condominiums in the region of Guarapuava/PR, aiming to identify the main barriers and facilitators in this process. Through a qualitative and descriptive approach using a multiple case study, the research analyzes the perceptions and experiences of condominium managers of various sizes. Data collection is conducted through semi-structured interviews with managers of residential condominiums in Guarapuava/PR, which are transcribed and then analyzed using content analysis techniques, allowing for the identification of the main themes and emerging patterns in the managers' responses. The research examines general information about the participating condominiums, details the innovation processes, and identifies the resources available for innovation as a backdrop before addressing the barriers and facilitators themselves, reflecting different organizational cultures and management capabilities. The main barriers identified include resistance to change, financial limitations, and low resident participation. Crucial facilitators are effective communication, management transparency, availability of financial resources, and administrative effectiveness. The study also identifies a trend towards reactive innovation, primarily driven by immediate needs. It concludes that the successful implementation of innovations in condominiums requires a systemic approach, integrating effective communication, transparency, resident involvement, adequate resources, and strategic vision. Understanding the specific barriers and facilitators within the condominium context allows for the development of strategies that foster a culture of continuous innovation, contributing to modernization, property value appreciation, and improved quality of life for residents. The results align with established innovation theories and contribute to the development of better management practices in condominiums, serving as support for condominium managers and administrators.