A ESTRATÉGIA DA GESTÃO FINANCEIRA E O CICLO PRODUTIVO DAS COMMODITIES AGRÍCOLAS

Abstract

Business strategy defines the posture of the company when searching for competitive advantages. Porter (2004, p. 3) says that the essence of a competitive strategy is the relation of the company to its environment. The study highlights the necessities of agricultural companies to develop the strategy of financial management considering the productive cycle of agricultural commodities. In this sense, the goal of this paper is to identify the financial strategies and its relation to the productive cycle of the agricultural commodities. The methodology used to achieve the goal was a descriptive study, with a multi-method approach. The qualitative method under the sight of the manager investigates the relation between the agricultural company and the two publics, named the farmers and the input distributer. The quantitative method shows the most relevant factors in the relation between rural producers and agricultural company. As regarding the research procedure, it deals with the study of cases. As regarding the results obtained, it was found that the financial management strategy of the agricultural company considers the productive cycle of the agricultural commodities. The strategy is linked directly to the deadlines granted by the by the input distributor. While applying clauster analyses to the data obtained through questionnaire, it was made a grouping of the variables in three different groups, according to their own characteristics, which were called financial, loyalty, and planning. This grouping shows us that about 41% of the sample has a financial focus, 29% of the sample focus on the loyalty, the remaining doesn´t have a defined focus. Thus, the most relevant factors in the relation producer and company are financial and fidelity. The study is relevant and applicable for the development and implementation of the company strategy. For this business branch, the company needs to have as central point the productive cycle of agricultural commodities. The company can work strategically the identified factors in the relation with farmers thinking of strategies to build custom loyalty using as meeting point the offering of gains, which is the other relevant factor considered by the farmers.