RELATÓRIO TÉCNICO SOBRE REGISTRO DE MARCAS NO BRASIL: UMA ANÁLISE EM RELAÇÃO AO ESTADO DO PARANÁ

Abstract

Over time, societies have adapted, starting to value information and technology. Companies, realizing that such innovations could help sell their products, began to invest in the brand itself. With new companies and new brands emerging, legal protection was needed. Understanding that the registration of trademarks protects the company's interests, it is important to carry out a study to understand the panorama of these registrations. The aim of this study was to analyze the number of trademarks filed in Brazil and compare it with data on trademark deposits in the State of Paraná in the period 2008 to 2017. The research methodology involved a literature review and document analysis from reports available on the INPI website. The results showed an increase in applications for registration of trademarks in Brazil between the years 2008 and 2017 by 52.7%, especially in the states of São Paulo, Rio de Janeiro, Minas Gerais and Paraná. In the State of Paraná, for the period analyzed, the numbers of deposits followed the trend in the last ten years, with some fluctuations in 2009, 2012 and 2014, corroborating the ascending scenario in Brazil for the same period, with emphasis on the municipalities of Curitiba, Maringá and Londrina. However, in 2017, the increase in orders for Paraná was 48%, justifying the 4th position in the national ranking. It is concluded that Brazilians are concerned about keeping their brand protected, having significant numbers with the INPI.